The Difference between Features and Benefits
It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales.
Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if you thought you might want the product? I’m sure you have – we’ve all seen those terrible, ineffective sales letters.
But maybe to this point you haven’t been able to identify what really separates the really effective sales letters (the ones that make you buy even when you didn’t originally intend to) from those that aren’t at all effective.
Maybe it’s the case that you’re really struggling to write effective sales copy yourself. Maybe your conversions aren’t high – people are visiting your sales page but they aren’t reading or buying.
 Sorry, this content is for members only.Click here to get access.
Already a member? Login below… |