Coupon Code Strategies

Here’s a quick look at four coupon code strategies that have been very effective for others…

Campaign #1: 50% Off, Limited-Quantity (New Offers)

One of my favorite ways to boost sales on new offers is to offer a coupon code good for 50% off the price. But the catch is that this offer is ONLY good for the first 100 customers.

Why cap the number of coupons?  Because if you don’t cap it, then everybody gets the same deal and it is not a reward for early adopters.  I want my customers who love my products and grab them early to get the added benefit of a great deal that is not available to others.  These “first 100” are my true fans, my VIPs and I want them to be treated as special … because they are.


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