Part of the reason people buy your products is to take advantage of your expertise. They want to learn what you know. They want to see things from your perspective.
When you’re a product creator, you’ll ideally create many products over time. You want to make sure you’re really satisfying your audience. You want them to turn to you and your products first when they have a problem that needs solving or they need to know how to do something.
Some product creators get complacent. They figure that they can get away with what they already know. That might work at first—but it won’t work if you aren’t constantly feeding your mind.
When you feed your mind with new information and look at things from different perspectives, it helps you to be more creative and more informed. It’s obviously very important to be highly informed as a product creator. You need to know the latest information and strategies to share with your audience.
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