It’s important to format your sales letter well. You can have wonderful words there that would persuade the reader… if only you’d formatted those words in a pleasing way. Your sales letter should look professional and appealing. It shouldn’t be distracting or people will just click away. Not to mention there are some time tested formatting ‘tricks’ that work to increase conversions—that’s what I’m going to share with you.
First, there are some common issues newer copywriters tend to run into when they try to write and format sales copy. First, you might end up with a ‘sea of text.’ This happens when you don’t have any white space, subheads, a different sized headline, etc. You just sort of write your sales copy and let it go.
No one wants to read just a wall or sea of text! It’s hard on the eyes and it’s not appealing at all. People will click away because it’s not appealing at all to just have a ton of text there with nothing to break it up. You need white space and objects (like boxes, graphics, and other formatting items) there to break the text apart and draw the eye to text that is particularly important.
 Sorry, this content is for members only.Click here to get access.
Already a member? Login below… |