How to Perfect Your Messaging, part 2

(part 2 of a 2-part series)

  1. Use Relevant Images

If you are talking about daisies, it’s easy to stick a photo of a field of daisies into your article or email – but do make sure you’ve chosen the most relevant daisy image possible. Do your best to trigger and invoke the most relevant emotion in your reader.

For example, if you’re using the daisy in an article about loneliness, what would grab the reader’s emotions more: A sunshine-lit, postcard-pretty riot of daisies in a field … or a picture of a daisy chain (made with fresh daisies) lying on a table, with one dying daisy left outside it?

Which image would be more relevant to your topic?


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