Some people I talk to in business are frustrated because they aren’t sure how to use Twitter effectively for business. I totally get it. Twitter is very fast moving and it can be hard to find your voice there.
At the same time, there are many business people who successfully use Twitter every day. They’re able to use it to boost their authority, make connections with potential JV partners, and connect with members of their audience.
It’s sort of mysterious how they do this. At least, it was mysterious to me until I really started to investigate what some of the most successful Twitter users were doing. By following the trail of what leads to success and traffic on Twitter, I realized that Twitter Chats, or Tweet Chats, are a very effective strategy.
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