Copywriting Challenge: The Headline

Your headline “block” has one main job:

Get your prospect’s attention.

To that end, here are the three pieces of your headline:

  1. The pre-headline, which sits at the very top of your sales letter. This is often used to get attention by speaking directly to your prospect, perhaps even “by name.”

Example: “Attention NBA Fans…”

  1. The primary headline. Since this is your main headline, it’s usually in bigger, bold font. This is where you put forth your main benefit or make a big promise.

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Getting More Sales from Your Existing Sales Pages

Getting more from your existing sales pages requires keeping an objective eye on their performance and appearance and being on the alert for opportunities to make little adjustments capable of generating big wins.

Here are twenty-one ways to help you get more sales from your existing sales pages:

  1. Time of Day is Important

Adjust your analytics to determine precisely when you have the most visitors – during the day and for the whole week. Pay attention to cycles, and schedule posts that drive people to your sales page for the precise time periods in those visitor peaks.

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AI Content Improvement & Repurposing

AI-powered tools give you a powerful solution for creating and repurposing content with efficiency and effectiveness. Rather than starting from scratch every time, AI lets you refine, enhance, and adapt existing content to suit various platforms and purposes.

Through AI, you can elevate your content’s readability, accuracy, and impact, transforming even basic ideas into polished pieces that resonate with audiences. Not only does this save time, but it also opens up new opportunities to reach different demographics and leverage the same message across blogs, social media, emails, and more.

More inside…

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How Excuses Harm Your Life

Excuses will ultimately keep you from achieving your goals in life. If you want to improve your life in any way, it is necessary to stop making excuses and start taking responsibility for what you need to do in order to achieve your dreams. Excuses are a crutch for avoiding failure or negative outcomes, but they also keep you from learning from your mistakes or achieving big dreams. Here are some of the many harmful effects that making excuses can have on your life.

Excuses Are A Form Of Self-Sabotage

Also known as self-handicapping, self-sabotage is when your behaviors actually thwart your own chances of success by limiting your performance. It is the ultimate excuse you can tell yourself. “If I do not try very hard and I fail, it will be because of my effort, but because of my ability.” In other words, it is not really your fault if things do not work out, because you were not giving your best effort anyway. Sound familiar?

Self-sabotaging behaviors including making excuses but also can include things like abusing drugs and alcohol, distracting yourself with other pastimes (like video games), or procrastinating. These are all coping mechanisms designed to force your own underachievement, but they are things on which you can blame your future failure.

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