Jumpstart Your Signature Product Offerings by Writing a Book

Writing a book offers many benefits to professional coaches. You may be surprised to discover how the process of writing a book can help you jumpstart other projects, such as signature product offerings that gain you more business, a wider presence in your industry, and another avenue for helping others.

Writing Stimulates Creativity

Writing is an utterly creative process. Regardless of the endless hours you spend researching and outlining your book, the time you spend in front of the keyboard pounding out chapters is an entirely creative time that actually serves to feed your creative tendencies. These are the times when ideas, plans, and processes for other projects will come to you.

Take a little time to jot a note so you don’t forget about these new ideas, then get back to work on your book. You want to make sure you don’t lose track of these signature ideas but also that you do not get lost in planning that project rather than completing your book.

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5 Ways Writing a Book Will Teach You about Your Fears and Your Habits

Which of these scenarios best describes you?

Scene A: You wake up refreshed to start your day and can’t wait to sit down to write another chapter (or four!) of your latest book. You adore the writing process and can easily enter your “zone” where time just stands still and your fingers move like the wind across the keyboard.

Scene B: You wake up refreshed to start your day but you do everything else on your to-do list first instead of writing a chapter of the book that you know will boost your business. Procrastination is your friend and the “reasons” you give yourself for not writing are simply excuses.

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5 Ways to Become a Local Celebrity with Your New Book

Even if you have built your business primarily online and that’s where you find the majority of your clients, local marketing should not be overlooked. In addition to your online marketing efforts, promoting your new book locally can bring you “local celebrity” status while increasing your fan base.

Keep in mind, these ideas may not bring in hefty sales but they’ll go a long way to expanding your name recognition within your local community. Instead of book sales, you may gain some new clients and you’ll definitely gain more social media fans.

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