A Foolproof Plan to Beat Procrastination

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A few days ago I ran for seven hours and eleven minutes without a break.  Let that sink in for just a moment to realize the magnitude of it.  That’s not a typo. I ran all day.  In extreme conditions.

When I woke up that morning, that’s what I intended to do.  I drove to the ultra race start zone.  Waited around with the other runners.  And then took off.  It was fully planned.

Here’s how I did it:  I took a step.  Then another step.  And then another step.

If I had gotten up that morning and said out loud, “I’m gonna run for over seven hours today”, I probably wouldn’t have done it.  That’s insanely daunting.

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AI Fiction Writing Prompts

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Writing fiction is an exhilarating journey, blending imagination and craft to create stories that resonate. With the advent of artificial intelligence, writers now have a powerful ally in the creative process.

AI doesn’t replace your unique voice—it amplifies it, helping you brainstorm, refine ideas, and explore possibilities you might not consider on your own. This guide is designed to bridge the gap between your creativity and AI’s potential.

Packed with practical prompts tailored to every stage of fiction writing, it offers you a cheat sheet for harnessing AI as your collaborative partner. Whether you’re building worlds, shaping characters, or crafting dialogue, these prompts will help you unlock new layers of depth in your storytelling.

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Storyselling: How to Tell a Story in Your Copy

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Do you remember your parents teaching you how to tie your shoes? If so, then there’s a possibility that your parents used a story to teach you this task (“first make a bunny ear, then make another…”).

And if you were one of the lucky ones who learned shoe-tying through a story, then you probably picked up the skill quite fast.

Why? Because stories are memorable. And they’re also great ways to turn a complex task into a simple one.

But stories don’t just work on small children. They also work on your prospects to persuade them to your viewpoint, teach them a valuable lesson or to otherwise make a point.

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Return of the Niche

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Just about any market you choose is going to be crowded. Gone are the days when you could pick even some fairly broad markets and dominate them online. That ship sailed over a quarter of a century ago. Today, you need to focus in on a tight niche if you want your business to survive.

With that in mind, here are five good reasons why you should choose a niche:

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The Value of a Buyer’s List vs. a Freebie List

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What is the lifetime value of everyone on your email list? This might be something you’ve thought about or it might be something you’ve never thought about.

Of course, you always hope that everyone on your list will go on to become a buyer. The fact is that there are some people who are never going to buy from you and might not stay on your list.

They joined your list to get something for free, but maybe found that you’re just not their cup of tea, or they never intended to buy anything for whatever reason, or they’ve moved on from the topic, or something else happened.

Those people are going to unsubscribe from your list or go inactive by not opening your future emails and that shouldn’t shock you. It’s going to happen… period. You shouldn’t be worried or concerned about the people who unsubscribe. It’s just a fact of being an email marketer.

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