The FOCUS Formula for Racking Up Business and Life Wins

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It’s so easy to lose focus, right?  Distractions come along.  Things compete for our time and energy.  New opportunities present themselves.  Problems arise.  I mean, the list of ways to lose focus is long, right?

Yet staying focused is an important part of being successful.  It’s hard to rack up wins if you are distracted and can’t concentrate on your primary objective.

That’s what being focused is all about:

Concentration on the central point, purpose or plan.

Let’s cut to the chase:  how can we stay focused?  I have my own F.O.C.U.S.™ Formula that I would like to share with you in this segment.  I use the acronym F.O.C.U.S. to share 5 things you can do to stay concentrated on your primary objective…

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27 Ways to Use Content to Get Sales, part 5

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16. Give Access to a Private Forum

The key here is the word “private”. That’s because you want your subscribers to feel special, like they’re members of an exclusive club (and they are).

So you tell them how to join a special forum where you do things like:

  • Share tips you don’t reveal anywhere else.
  • Give access to blueprints, tools and other freebies.
  • Offer support and some coaching.

Here’s an example of the email you might send…

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One Time Offer Strategies

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to be discussing with you one-time offer strategies.  And really honestly you have to be using one-time offers if you want to make the most amount of money.  It’s simply buyer psychology.  That’s what it all breaks down to.

The best people to sell something to are people who have already bought something from you for a couple of reasons.  One, they’re super highly qualified.  You know that they’re interested in X because they just bought X.  So anything that you can offer to them, a more in-depth version of X or a complimentary offer to X is going to be highly responsive for them because they are super qualified.

And secondly, they have the ability to buy things on the internet, which is huge.  A lot of people don’t have credit cards, they’re based in Bangladesh and they can’t use PayPal, and all this other stuff which stops them from buying.  But if somebody’s bought from you it means they have the ability to buy and it also means that they have the disposable income to purchase.

And the third thing is they’ve already purchased.  And so they’ve already committed to a yes decision to take you up on your offer so it’s not very hard to tap right into that psychology when they’re in a yes state of mind and hit them again right away with another offer.  So they convert very well.

Think about it.  It’s going to take the same amount of work to get the traffic to your page, so why squander all that work.  You could stick a one-time offer, which only takes a couple minutes using some of the strategies I’m going to show you, and you’re not going to waste any of that traffic.  You’re going to get the most out of that traffic as possible.  And some people want more, and if you don’t give them more they’re going to get it from somewhere else anyway.

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The Membership Site Content Calendar Checklist

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One of the requirements of running a membership site is that you’re going to need to create a lot of content. This is particularly true if you run a traditional monthly membership site, where you need to create new content on a regular basis. But this holds true even if you’re running a one-off payment vault site or fixed-term membership site, because at the very least you should be contacting your members weekly by email to offer them additional offers and solutions.

All of this can feel a little overwhelming if you’re new to running a membership site. Fortunately, you can make the whole process a lot easier by using this content calendar checklist. Take a look…

Step 1: Determine How Much Content You’ll Need

The first step is to figure out exactly what you’ll need for the next six to twelve months. Ask yourself these questions:

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