Paid traffic provides immediate results, allowing you to quickly bring potential customers to your site. It offers the advantage of not having to wait for organic traffic to build, which can take months.
But even with a steady flow of visitors, the challenge remains in converting them. People often need to see an offer multiple times before they make a decision. When they leave without taking action, you’ve lost that opportunity, and it can feel like money wasted.
Retargeting is the solution to this problem. It allows you to reach out to those who visited your site but didn’t convert. By placing specific ads in front of them as they continue browsing elsewhere, you keep your brand in their mind.
Learn more inside.