Now here’s an interesting case study.
It’s about someone who profits from something I’ve bought a lot of in the past, but finding good quality ones today is getting harder.
Which is why a coaching student of mine who makes around $6k a monthly from selling these ready-made, plug in and forget OTO and upsell pages, and bonus packages.
Why do I buy these?
Well I test out a LOT of squeeze pages to see what conversions I can get.
And sometimes I don’t have anything that ‘fits’ as the OTO so I want something I can just ‘plug in’ to collect any sales and help cover my traffic costs
Years back the most common upsell or OTO was a huge bundle of ebooks with PLR rights.
They usually converted pretty well and you could buy a ready-made OTO package that you just put your own Paypal button on and uploaded to your site
Creating the product yourself would have been a NIGHTMARE because you had to find maybe 100 ebooks, make sure you had the rights to sell them, list them all on the sales page with nice graphics, descriptions and the rest.
It could literally take days to build an OTO site like in this way.
Whereas for $97 you could buy the whole thing, rights and all, do a bit of linking and upload it to your server in minutes.
Bung it behind your squeeze page and BOOM – instant OTO sales
You don’t see them much today although the premise is totally the same
Creating a product is hard enough for many people so creating an upsell as well is just too much for them.
But NOT having an upsell in any funnel is crazy because you’re leaving money on the table, I’m sure you’ll agree
The answer?
A ready-made OTO or upsell that you can just plug in at the back of your funnel to make sales from.
Which is what my student does.
He doesn’t mess around with ebooks, he find plugins instead (much higher perceived value) and buys the rights to bundle and resell them.
He usually collects around 8 or 10.
Enough to make it an irresistible deal but not enough to make them look too plentiful
Once he’s found them and bought them he sends the details over to his webbie who builds the sales page for him
He themes them together in different OTO bundles too – social media plugins to complement social media products, traffic plugins to complement traffic products and so on.
He makes around $6k a month from these and from the ready-to-go bonus packs he offers too.
You know the bonus offers you see at the bottom of many sales pages?
Grab this now and get this bonus pack worth $197 or whatever – he makes those too
Simple thing I know but SO popular still. You’ve opted in to funnels from different marketers but found many of them have the same backend OTO offer?
Chances are they’re buying from my student.
Great idea eh?
