Enjoy the Present and the Future More Than the Past

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We all learn from the past, but that doesn’t mean we should dwell on it. Do you find that you kick yourself over and over again for things you’ve done wrong in the past in your business? Do you allow yourself to move on or do you punish yourself for failing to follow through or for making mistakes? It’s time to make some changes.

Yes, we should all learn from the past. We should get used to analyzing our mistakes and process so we can do better next time. The most successful marketers make an incredible number of mistakes— many of them costly. But they don’t dwell on those mistakes. They don’t allow those mistakes to hold them back; they only allow them to push them forward.

What’s your mindset? Are mistakes a horrible thing that will destroy your business or are they something you can turn into a process to become even more successful?

It has to be the latter. In fact, you should look forward to the mistakes you’ll inevitably make in the future because it will make you that much smarter.

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$5,000 A Month From This Offline Lead-Grabbing Technique!

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This is an interesting little technique. The lady who operates this system is UK based but it would work anywhere I reckon.

I’m told she’s OK with me sharing it because she’s quite a hippy and believes in Karma rewarding her for helping other people.

Good lass!

First off she doesn’t provide anything out of the ordinary in the offline business niche.

She offers SEO and website design services to local businesses.

She outsources the actual work, but also earns recurring monthly fees for providing services such as hosting, domain name registration, providing autoresponder services, licensing various software, being available for support and creating or updating email sequences.

Nothing too revolutionary although she’s set it up nicely.

No, the thing she does differently is how she gets her leads and turns them into customers.

It involves contacting business professionals such as accountants, lawyers and anyone who deals with business owners.

For example trade suppliers who supply plumbers or carpenters, and asking if they’ll let her put her own little point of sale display in their shop, office or retail desk.

She’s had made some really nice looking little point of sale boxes, which hold small cards, which are about twice the size of standard business cards

On the cards and on the point of sale box she offers a FREE 20 minute consultation about why their website isn’t getting them enough visitors and how to fix it.

There’s a little more to it than that – it’s worded very cleverly and is a good offer – but I’m not going to give her whole method away.

So the whole thing sits on the counter or near the cash register and offers a free consultation to any business person and who wants more business (who doesn’t?) through their website.

And visitors pick up one of her card/brochure sheets from when they visit their supplier, accountant or whatever and can either book the consultation online, by email or phone.

The cards are all marked with a code so she can give a commission to the business that lets her place her point of sale display with them.

Here’s the sexy bit  – her conversion rate on these 20 minute free consultations is over SEVENTY percent.

Obviously she has testimonials, examples and sites to show them already prepared, but she ALSO does a little research on their main competitors and throwing their name casually into the conversation usually makes the client very responsive.

Obviously her point of sale displays aren’t the only way she gets leads but it’s the thing that gets her highest conversion into sales.

My own interpretation of this is that the cards work because many of them are placed where people wait…

At a trade desk maybe waiting for a part to be brought up from the stores, or on the coffee table next to the magazines in a solicitors or accountants office while you wait for an appointment…

…and because they’re the sort of places where business owners are, she’s targeting the people she needs to hit.

I think you could put different tweaks and angles on this and make it even better with a little thought, but it’s good

Really good.

30 Day Multi Media Blueprint

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In today’s world of online marketing, content does not solely revolve around the written word. It used to be prevalent, but now more consumers are showing their preference for audio and video consumption, so you need to meet the needs of that demographic, too.

Some marketers are intimidated at the thought of creating audio and video files. Usually, this comes down to either a lack of knowledge about the process or a lack of confidence about how they look or sound.

Seeing and hearing you can help your followers create a stronger bond with you than static text can. You can even bypass the requirement of being on camera for video if you use slide presentations, which allows you to be competitive with the use of multi media formats.

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Delegating Tasks to Save Time in Your Business and Your Life

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You have a lot going on and it’s completely overwhelming. There’s no way you can get it all done going like you’re going. Should you just give up? Should you just continue to miss deadlines and hope for the best? No – I don’t believe that’s the answer at all. I believe you can delegate tasks to take some of the weight off your shoulders… and pay attention to other productivity tips I have in store for you to save time and get more done in your business and your life.

Before we go much further, there’s something very important that you should pay attention to. Just 20% of the tasks you to do lead to 80% of your results in your business and your life. This revelation alone can save you a lot of time and energy. Yes, this does mean that a great deal of the things you do every day are complete time wasters.

If you want to have any hope of getting more done, then you must cut the time wasters. Eliminate the things you have in your daily schedule that don’t need to be there at all. Just get rid of those things. That means, you must identify them first.

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$9,487 A Month Income Stream From A Free Course!

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So this is a marketer who has created an income stream – a recurring income stream – for himself of just under ten grand a month by offering a membership to his free course.

His strategy is beautifully simple, almost old school (skool?)

His course is aimed at newbies and his advertising and traffic are aimed at both those people who have just discovered IM as well as those who’ve been around for a bit but haven’t had any success whatsoever.

So his free course is basically how to set up an internet marketing business and reach X amount of money per month in X amount of time.

(Classic sales page headline in that description above too eh?)

It’s a great quality and BIG course that newbies can sign up for at one of his various squeeze pages or blogs.

The course is very cleverly structured so that it encompasses pretty much ALL of the main ways to make money with an online business…

PPC

Affiliate marketing

Product Creation

Blogging

Flipping

Amazon

Review sites

Software development

…and so on

And as they make their way through, the members are encouraged to decide which of the methods they’d like to base their own online business on

He includes the basics of each of the methods, how they work, are they easy or hard to set up, potential, skills needed, personality traits needed etc…

It’s very well done.

And this is how he monetizes it:

He simply gets them to a point where they’ve decided which path they want to follow and then says:

This is the course you need if you want to develop your business in this niche in the best and fastest possible way.

And gives them his affiliate link to a course he’s found for each of the various ‘paths’ created by other marketers.

He ONLY ever promotes recurring courses.

Not only that but he also signs up to the affiliate programs of related products – tools, services, software and whatever else and recommends those too

There are some pretty high –ticket services among them too – paying extremely decent commissions.

Cleverly, he doesn’t include anything like this in the first few weeks of the training – he builds trust first and establishes himself as an authority.

Then he recommends courses – ONLY recurring courses remember, and related services and products to the subscribers.

Lovely model eh?

Best of all, the (slightly less than) ten grand a month he earns from the recommendations is only part of his income.

He also produces products and sends emails to the list that he builds from the free courses with promos, recommendations and last time I looked he’d started selling solo ads too.

I don’t know the figures but I DO know how much an email list can bring in a month so I reckon he doubles that ten thousand from simply mailing his list each month.

And of course once the course is produced all he needs to do is pour people in the top and take the profits :)

He’ll need to keep it updated and keep an eye on the market for new products and better ‘fits’

for the courses he recommends but it’s a pretty hands-free business for most of the time.

This is an evergreen model that can be replicated if you’re willing to put the work in and set up the infra-structure.