$28k In Sales In A Week – This Little Trick Helped A Lot…!

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Here’s a great account of how an internet  marketer made 28k in a week in his own words…

“I recently made around $28,000 in sales as an affiliate during a product launch, in a little over a week.

Commission was 50% so I didn’t get to keep the whole $28,000 although I actually banked around $14,000 (not including a couple of thou in competition prizes on top of that) which wasn’t too bad!

I was promoting a product that another marketer had launched and to convince people to buy through MY affiliate link I decided to offer a bonus

I knew I’d be up against other marketers offering the same (and bigger) bonuses so I had to carefully think about how mine would stand out from the rest.

I pretty much reckoned I could guarantee one thing – the other bonuses would be VERY slick looking with polished, professional graphics, probably videos, perhaps cartoon characters or caricatures…

…and all in all would look very salesy and polished.

So I went the other way.

I used a picture of myself in my kitchen taken just a couple of minutes after I got up, still bog-eyed from sleep, hair everywhere, drinking a cup of coffee.

Below that, and to outline my offer I used Courier font, which looks ‘typewriter-ish’ rather than high-tech but more importantly has been proved as one of the best converters with OFFLINE sales letters.

My bonus page was mostly black text on white background but with a few highlighted red lines of text here and there to draw the eye in.

It was rough looking

Scruffy in fact.

Unpolished

The bonus itself was good but the LOOK and FEEL of the sales page was so different that it interrupted the ‘slick’ feel of the main sales message and made my bonus stand out just that little bit more

It worked.

Sometimes a slick sales page can work against you by looking too homogenized, too mass-produced, and you need a little ‘home made’ feel to stand out from the crowd.

The trick is knowing when to use what

The Spare-Time Strategy for Getting Free Traffic

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 
The strategy itself almost doesn’t need any explanation.

Almost.

But, I’m going to briefly explain it anyway because I want you to understand the weight of it.  By calling attention to it, perhaps you will see the significance of it.

I’ll give it to you in a single sentence and then I’ll make a few comments about it…

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Case Study: How He Made $24,872 In Five Days From Following This Simple Little Motto

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“Buy Low, Sell High, Collect Early and Pay Late!”

Here’s the story direct from the marketer who did this…

I can’t remember who said that but what a great quote eh?

If ANY of the above four things are missing from your business you’ll hit problems.

Here’s an example of how I made $24,872 in five days from using the simple, but clever advice in the quote above…

I paid just $197 for some really good PLR. It was a course on how to get free traffic course.

It was clever stuff, and included some aspects of how to drive free traffic that I hadn’t been aware of myself.

It was very well written, included a LOT of content and also came with a high quality sales page (I didn’t want the sales page though)

I knew it was a bargain for $197, but at the same time, this price point was enough to ensure that it wouldn’t be saturated and that most buyers would use the sales page that came with it.

I on the other hand, got new graphics created, retitled and rebranded it, added my own personality to the content and broke it down into 16 part, which would be offered as an 8 week course of how to generate free traffic.

The plan was that for 8 weeks I would deliver two high quality PDF’s per week.

Customers had a choice of how they could choose to pay

I sold this 8 week traffic course for either two monthly payments of $47 OR a one-off $97 that gave instant access to the whole thing AND came with email support.

Guess which price point most people decided on?

Over 200 people bought the $97 package, mostly from my own list (the rest took the two payments of $47 deal although I don’t know why) and after fees and other payments had gone out I made $24,872 in just five days.

So here’s how it worked

  1. I bought low – I paid $197 for some great quality PLR, whereas I would have paid around $997 to a freelancer to write the course for me before I put my own personality into it
  2. I sold high. $97 for full access wasn’t massively high in terms of price-point BUT after testing it against a one-off $27 price point and getting the same conversion rates I went with the higher price. Who wouldn’t?
  3. I collected early. Because I offered instant access for $97 as well as a drip-fed eight week option for 2x$47 I made it easy for the ‘don’t want to wait’ buyers (which is most people including me) to get instant access.

The email support sealed the deal. I collected early via a lump sum from over 200 people rather than waiting for 2 separate payments over two months

  1. I paid late. How does this apply? Well I paid $1,000 a month for email support from a pro. But I only paid them after 14 days which means I’d taken most of my profit by then :)

It’s a great rule to do business by, and if you’ve not tried it in your own launches I highly recommend it!”