So this is a marketer who has created an income stream – a recurring income stream – for himself of just under ten grand a month by offering a membership to his free course.

His strategy is beautifully simple, almost old school (skool?)

His course is aimed at newbies and his advertising and traffic are aimed at both those people who have just discovered IM as well as those who’ve been around for a bit but haven’t had any success whatsoever.

So his free course is basically how to set up an internet marketing business and reach X amount of money per month in X amount of time.

(Classic sales page headline in that description above too eh?)

It’s a great quality and BIG course that newbies can sign up for at one of his various squeeze pages or blogs.

The course is very cleverly structured so that it encompasses pretty much ALL of the main ways to make money with an online business…

PPC

Affiliate marketing

Product Creation

Blogging

Flipping

Amazon

Review sites

Software development

…and so on

And as they make their way through, the members are encouraged to decide which of the methods they’d like to base their own online business on

He includes the basics of each of the methods, how they work, are they easy or hard to set up, potential, skills needed, personality traits needed etc…

It’s very well done.

And this is how he monetizes it:

He simply gets them to a point where they’ve decided which path they want to follow and then says:

This is the course you need if you want to develop your business in this niche in the best and fastest possible way.

And gives them his affiliate link to a course he’s found for each of the various ‘paths’ created by other marketers.

He ONLY ever promotes recurring courses.

Not only that but he also signs up to the affiliate programs of related products – tools, services, software and whatever else and recommends those too

There are some pretty high –ticket services among them too – paying extremely decent commissions.

Cleverly, he doesn’t include anything like this in the first few weeks of the training – he builds trust first and establishes himself as an authority.

Then he recommends courses – ONLY recurring courses remember, and related services and products to the subscribers.

Lovely model eh?

Best of all, the (slightly less than) ten grand a month he earns from the recommendations is only part of his income.

He also produces products and sends emails to the list that he builds from the free courses with promos, recommendations and last time I looked he’d started selling solo ads too.

I don’t know the figures but I DO know how much an email list can bring in a month so I reckon he doubles that ten thousand from simply mailing his list each month.

And of course once the course is produced all he needs to do is pour people in the top and take the profits

He’ll need to keep it updated and keep an eye on the market for new products and better ‘fits’

for the courses he recommends but it’s a pretty hands-free business for most of the time.

This is an evergreen model that can be replicated if you’re willing to put the work in and set up the infra-structure.