If you’re not at the stage with your online business where you’re selling anything yet, don’t worry because you can build this into what you’re planning to do.
It’s simple, I use it in my own business and since I’ve been doing it my average sale value has risen significantly.
Interested? Read more…
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
So, let’s take a quick look at how I set up my training program using this model, which is the exact checklist of steps that I recommend you use as well.
| SIDEBAR: It’s worth mentioning that it is NOT necessary to use the model I’m sharing in this module to use the additional training modules. Each weekly lesson is independent of the others in that each lesson can be used by itself without doing anything else in the program. Over the coming modules you will have numerous “Revenue” action plans to help you build income for your Internet business! |
Hour-By-Hour Breakdown For 72 Hours Or Less Completion
Before we begin, let me explain what I mean by “72 hours or less”. I mean, you can have your training program created and ready to take orders in 3 days of working approximately 8 hours each day.
You aren’t literally going to work “72 hours”. J It’s more like “24 hours or less.” J
This might seem a big dodgy to some people, but when you think about it, it makes sense.
The instructions on how to do something are often similar, regardless of who is teaching the process.
For example, you could have ten internet marketers all teaching how to maximize your Facebook advertising dollar, and the information in all 10 courses is likely to be somewhat similar, even though the courses were made by 10 completely different people.
Mark (not his real name) buys “how to” books on Kindle and then uses the content to create paid courses. The books he chooses are usually the kind that teaches how to turn a hobby into an income. “How to Make Money with Crochet” and “How to Make Money Golfing” could be two examples.
Mark looks for BIG, detailed books of 200 pages or more because he needs lots of material to build a course. If he can find two or three books on the subject, all the better because he can glean tidbits from each.
He learns the material inside and out, creates an outline for his course, and then records videos for each chapter of his outline. He talks about the topic in great length with lots of detail and examples. Then he gets the recordings transcribed and offers the whole thing as a drip-fed course.
The trick here is Mark is able to absorb a lot of information, make it his own and then teach it to others. This takes some practice and skill, and no doubt it’s easier for some than for others.
But by using this model a person could also rewrite the content found in the books and then simply have a professional read the content into audio files. I suggest using a professional, because when most of us read we don’t sound natural, which can be a real turn-off for listeners.
The point is to create a course that is valuable and drip feed it over a fixed period of months, charging a monthly subscription fee for a set period of time.
Mark lets prospects know up front that this is a 6month, 9 month or 12 month course because this increases subscriber retention significantly. He also tested making the memberships open ended with new information added as long as a person remained a member, but found the fixed term resulted in fewer members dropping out and a bigger bottom line.
He gets his new members from advertisements in magazines and online newsletters and websites. His favorite method for attracting members is to team up with list owners and give them a percentage of the income.
Something I found really interesting is that because he is creating these courses in hobby niches, he is able to pay less than the standard 50% to his affiliates. Many of the list owners he approaches are thrilled to receive 30%, namely because they’re not all that familiar with how to monetize their lists.
But this will depend on the niche and the list owner. Niches like golf and dog training seem to have savvier list owners than say, knitting and woodworking.
His ads always use a variation of this theme: “Turn your hobby into your full-time job.” He says that regardless of the niche, this theme brings in the buyers and gets the vast majority to stay with the course until the end.
His websites and prospecting emails are cookie-cutter, meaning they easily adapt from one niche to the next by simply changing the key words, phrases, testimonials and stories.
He has 9 of these membership sites right now with plans to add at least 3 more. And the majority of his time (about 10 hours a week) is spent placing ads and striking JV deals to get more members.
He charges from $9 to $19 a month for the memberships, and he’s making well over $5000 a month doing this.
Take as an example a strategy such as drop-shipping as an example of how to make money online.
Most people who have looked into setting up an online business know about it to some degree.
Some of us have even tried it.
And some people have done really really well doing it, go on to teach it, and hear complaints that “I knew that already”…but did they?
I can’t emphasize this enough— one of the main differences between those who succeed and those who don’t is a willingness to push forward no matter what happens. At no point should you say, “this is too hard, there are too many things against me, and I’ll never succeed.”
You can’t become successful if you’re always coming up with excuses and reasons why you can’t make it happen. It takes practice to develop this mindset but it’s very important.
Have the mindset that the glass is half full. Not everything will be perfect all the time but that’s okay. You can learn more and do better when the path is rougher. It will make you better and stronger. Are you going to let the obstacles knock you down or are you going to find a way to accomplish your goals no matter what happens?