A Step-By-Step Look at How I Created a Year Long Training Program

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

So, let’s take a quick look at how I set up my training program using this model, which is the exact checklist of steps that I recommend you use as well.

SIDEBAR:  It’s worth mentioning that it is NOT necessary to use the model I’m sharing in this module to use the additional training modules.  Each weekly lesson is independent of the others in that each lesson can be used by itself without doing anything else in the program.  Over the coming modules you will have numerous “Revenue” action plans to help you build income for your Internet business!

Hour-By-Hour Breakdown For 72 Hours Or Less Completion

Before we begin, let me explain what I mean by “72 hours or less”.  I mean, you can have your training program created and ready to take orders in 3 days of working approximately 8 hours each day.

You aren’t literally going to work “72 hours”. J  It’s more like “24 hours or less.” J

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$5,000 a Month Mini-Case Study Using Other People’s Kindle Books

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This might seem a big dodgy to some people, but when you think about it, it makes sense.

The instructions on how to do something are often similar, regardless of who is teaching the process.

For example, you could have ten internet marketers all teaching how to maximize your Facebook advertising dollar, and the information in all 10 courses is likely to be somewhat similar, even though the courses were made by 10 completely different people.

Mark (not his real name) buys “how to” books on Kindle and then uses the content to create paid courses. The books he chooses are usually the kind that teaches how to turn a hobby into an income. “How to Make Money with Crochet” and “How to Make Money Golfing” could be two examples.

Mark looks for BIG, detailed books of 200 pages or more because he needs lots of material to build a course. If he can find two or three books on the subject, all the better because he can glean tidbits from each.

He learns the material inside and out, creates an outline for his course, and then records videos for each chapter of his outline. He talks about the topic in great length with lots of detail and examples. Then he gets the recordings transcribed and offers the whole thing as a drip-fed course.

The trick here is Mark is able to absorb a lot of information, make it his own and then teach it to others. This takes some practice and skill, and no doubt it’s easier for some than for others.

But by using this model a person could also rewrite the content found in the books and then simply have a professional read the content into audio files. I suggest using a professional, because when most of us read we don’t sound natural, which can be a real turn-off for listeners.

The point is to create a course that is valuable and drip feed it over a fixed period of months, charging a monthly subscription fee for a set period of time.

Mark lets prospects know up front that this is a 6month, 9 month or 12 month course because this increases subscriber retention significantly. He also tested making the memberships open ended with new information added as long as a person remained a member, but found the fixed term resulted in fewer members dropping out and a bigger bottom line.

He gets his new members from advertisements in magazines and online newsletters and websites. His favorite method for attracting members is to team up with list owners and give them a percentage of the income.

Something I found really interesting is that because he is creating these courses in hobby niches, he is able to pay less than the standard 50% to his affiliates. Many of the list owners he approaches are thrilled to receive 30%, namely because they’re not all that familiar with how to monetize their lists.

But this will depend on the niche and the list owner. Niches like golf and dog training seem to have savvier list owners than say, knitting and woodworking.

His ads always use a variation of this theme: “Turn your hobby into your full-time job.” He says that regardless of the niche, this theme brings in the buyers and gets the vast majority to stay with the course until the end.

His websites and prospecting emails are cookie-cutter, meaning they easily adapt from one niche to the next by simply changing the key words, phrases, testimonials and stories.

He has 9 of these membership sites right now with plans to add at least 3 more. And the majority of his time (about 10 hours a week) is spent placing ads and striking JV deals to get more members.

He charges from $9 to $19 a month for the memberships, and he’s making well over $5000 a month doing this.

How to Spot the Golden Nuggets Sitting Right in Front of You

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Take as an example a strategy such as drop-shipping as an example of how to make money online.

Most people who have looked into setting up an online business know about it to some degree.

Some of us have even tried it.

And some people have done really really well doing it, go on to teach it, and hear complaints that “I knew that already”…but did they?

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Obstacles Don’t Have to Matter to You Anymore

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I can’t emphasize this enough— one of the main differences between those who succeed and those who don’t is a willingness to push forward no matter what happens. At no point should you say, “this is too hard, there are too many things against me, and I’ll never succeed.”

You can’t become successful if you’re always coming up with excuses and reasons why you can’t make it happen. It takes practice to develop this mindset but it’s very important.

Have the mindset that the glass is half full. Not everything will be perfect all the time but that’s okay. You can learn more and do better when the path is rougher. It will make you better and stronger. Are you going to let the obstacles knock you down or are you going to find a way to accomplish your goals no matter what happens?

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Clueless Marketer Creates Online Courses, Earns $5,000 a Month

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That $5,000 a month figure only took him about 7 months to achieve, by the way.We’ll call our guy Mark (not his real name) and here’s what he did.

Mark was desperate to stop working. Long story short, he hated his job, hated his boss, hated the commute… you get the idea.

One day Mark decides he’s going to do online marketing but he doesn’t have a clue what to do or how to get started.

To fill in his knowledge gap, Mark takes a course at one of those online course sites like Udemy. Only instead of learning online marketing, Mark realizes the guy giving the course is no smarter than Mark is.

That’s when Mark decides to emulate the guy giving the course rather than build himself an online business.

Mark spends a couple of days on every course site he can find, studying what’s selling the best and why it’s selling.

He makes a list of 22 topics he thinks he can teach that interest him and that he thinks will sell well.

He chooses his first topic, does deep dive research on the topic for 10 days, and creates his first course.

Then he repeats the process.

In six months he’s created 18 courses and his income is approaching that $5,000 a month mark. That was some time ago, and his income is even higher now.

A few things you need to know about Mark:

  • He never taught anything or talked in front of a camera prior to doing this.
  • He’s an introverted, shy type of person.
  • He didn’t know very much about any of his topics before doing his research.

As you can see, Mark had no prior training for this. In fact, he was camera shy and didn’t have a lot of confidence in himself, either. And yet, look at what he achieved.

What else you need to know about Mark:

He’s capable of becoming super excited when he’s talking about something he’s passionate about. That’s why he chose topics that interest him, and his enthusiasm really comes through in the courses.

He’s one heck of a researcher and takes great notes. He learned everything he could in the time he allotted, made a detailed outline, and then started recording. He didn’t wait until he “felt ready” because in his words if he had waited, he never would have recorded a single course.

He was terrified to do this, but even more terrified of staying in his job. Hence the motivation to leave his comfort zone.

He initially did no marketing of these courses. Remember, he didn’t know anything about marketing. But what he did do was research his topics to find out what people wanted to learn. Then he created awesome course titles that made people want to take his courses. And he initially charged a pittance for the courses just to get his first students.

And that’s about all there is to it. Maybe it sounds too easy, but sometimes it’s just a matter of putting in the work and doing something before you feel ready.

The bottom line is pretty obvious: If Mark can do it, so can you.

One more thing… after four months of creating courses, Mark quit his job and never looked back.