Avatar = $1,000 in 24 Hours

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Noah Kagan of AppSumo is known for starting several companies and growing them to 7 or 8 figures in revenue.

Recently, while participating in a 24-hour business challenge to prove that anyone can start a business today, Noah asked his followers what business he should start.

The answer? Believe it or not, the answer was beef jerky.

One day later Noah reached the goal of earning $1,000 in 24 hours. In fact, his total revenue in the first day was $3,030.

Here’s how he did it:

  • He located a source for his jerky.
  • He made a basic budget to work out how much he needed to sell to clear $1,000.
  • He made a customer avatar to determine who he needed to target.
  • He sought out people who fit the customer avatar.

Yes, it really was that simple.

The question is, what action did Noah take that most aspiring marketers fail to do? Did you catch it?

The avatar. Noah made a customer avatar so he would know who to target. Once he knew who his customers were, he looked online to see where they could be found and he reached out to them.

Knowing who his ideal customer is has been a cornerstone of all of Noah’s business success stories. And creating the avatar, crafting personal messages to the avatar and then finding people that match the avatar has enabled him to be successful in just about any business he starts.

If you don’t know who your target audience is, then it’s nearly impossible to find your customers or create an effective marketing strategy.

“But I don’t need an avatar for my little business, right? Noah is a big time marketer, so that’s fine for him. I just want to sell my stuff, not waste time with some silly marketing exercise.”

If that’s what you’re thinking, you’re not alone. You want to get busy making money as fast as possible and I totally understand that.

But creating an avatar for your business will actually SAVE you time and MAKE you more money, I guarantee it.

First, what is a marketing avatar?

Simply put, it’s a fictitious person that represents your ideal customer.

And your ideal customer is the person most likely to repeat buy from you, be loyal and recommend your product or services.

Naturally, your ideal customer is the one you want to attract with your marketing.

And before you can create an effective marketing campaign to attract your ideal customer, you must first know who that is. In other words, know your avatar so that you can locate and accurately engage with those most likely to buy from you.

Simply targeting anyone and everyone doesn’t work because it’s too general and not cost effective.

Imagine if you target everyone: You might reach a thousand people before you stumble on one buyer.

But by targeting your perfect customer, your advertising costs will plummet and your conversion rate will soar.

Once you have your avatar then the conversations you design will address your audiences’ wants and concerns. You’ll know where to reach your customers and you’ll know how to make offers they naturally respond to.

When you create a customer avatar, you’ll…

  • Be more effective in your advertising
  • Learn which social media platforms your customers follow
  • Won’t waste advertising budgets on the wrong platforms
  • Create branding that specifically appeals to your ideal audience

Entire books and course have been written on how to create your customer avatar, but for now let me give you a few pointers…

First create a name and physical description.

Think of a loyal customer who champions your products and is quick to leave a stellar review. What will you name this person? What do they look like?

Next, zero in on demographic details

Create a well-rounded vision for your avatar. Determine demographics such as:

  • Age
  • Income
  • Amount in assets
  • Geographic location
  • Job
  • Homeownership status
  • Marital status
  • Parental status
  • Pet ownership
  • Educational status

Finally, flesh out their humanity

This is a (nearly) real person, not a robot. Add the emotional elements of personality that will come into play when they are deciding whether or not to purchase your product. Figure out:

  • Their pain points
  • Their personality characteristics
  • Their fears
  • Their desires
  • Books, movies, music, tv shows and websites they consume
  • Their hobbies
  • Their favorite celebrities

When you finish this exercise, you should feel like you’re friends with your customer avatar. You should be so connected with this imaginary person that you’re inspired to work just for them.

This is the person you will aim all of your marketing, all of your advertising and all of your product creation towards.

This is your ideal customer; the one that – if you play your cards right – will make you rich.

Rewire Positivity

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Between the news, social media and our constant connection, it is so easy to be inundated with a stream of negative thoughts. Being able to navigate these negative waters is key to our health, happiness and success. This package has been designed to help people flip their negative mindset into positivity.

The highlight of this product is a 30 page (6000 word) guide “Rewiring Positivity” and its companion work books.

Sections Include:

  • Introduction
  • Positive Vibes
  • What Is Positive Thinking?
  • A Quick Note On “Toxic Positivity”
  • Why Do We Struggle To Think Positively?
  • How Does Positive Thinking Help Us?
  • Examples Of Positive Thinking Improving Our Lives
  • Rewiring Positivity: The 10-Part System
  • The Process
  • Conclusion

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Organizing Your Research and Writing

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Organizing Your Research

You’ve done a lot of research and digging for your book and now you’re ready to get started writing. Wait a second – not so fast! You’re just going to overwhelm yourself if you try to sift through your research as you write. There has to be a step in between that.

The first thing you have to do is organize the research you’ve found. First, eliminate any research or details that aren’t exactly directly related to what you’re going to write.

It will just be a waste of time to have those things in front of you while you write. You might tuck that unneeded research away for later in a folder on your computer so you can access it for a different book if you need to.

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Newbie Case Study: $1,000/mo in 30 Days

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Here’s how you can begin earning a consistent $1,000 a month or more while building your list and do it starting in less than 30 days.

I’ve seen this done before and it’s been tried and tested by many over the years because it’s simple and easy to do. It’s sort of a classic, and it performs as well now as it did 5 or 10 years ago. Here’s how it works, and I’ll use Gina for our case study.

Gina was brand new to marketing 2 months ago and wondering what to do. On a bit of advice, she spent a week in a deep dive creating a free report, an upsell product and a squeeze page.

Notice she owns her own upsell. Doing this with an affiliate product as your upsell won’t work, and you’ll see why in a moment.

This is a self-liquidating funnel, meaning the upsell pays for the traffic she drives to the offer. She’s building a list of people who get her free offer as well as a list of buyers who took the upsell. In her case her upsell is just $9, but it’s converting well enough to easily pay for her traffic which comes from ads.

To create her free offer and her upsell, she started with some premium PLR and then changed it to her own voice so that it’s unique to her and something she’s happy to offer her visitors.

Okay, so far that’s a traditional funnel, but here’s the twist: Ginna created a second sales page with a video that tells her visitors how well her funnel is performing. She mentions the front-end freebie opt-ins, the number of sales on her upsell offer, sales that are coming in from emailing her growing list and so forth.

She really sells the benefits of how well her funnel is working. Of course, the first week she did this her video was a little different, in that she talked about the potential benefits because she didn’t have numbers yet. But by week 3 she had her permanent video up with stats.

She shows this video sales page to everyone who opts into her funnel, and then she offers them full white label rights to the entire thing for $99. The white label rights have the condition that it cannot be resold but only used.

At $99, 11 sales a month equals a $1,000 income. Her first month she did in fact make 11 sales, but this second month after a little bit of tweaking and increasing her traffic she is on track to triple that amount.

Remember that these customers who are buying the rights have already been through the funnel themselves, so they have already seen how effective it is. Gina lets them know that buying the white label rights is a great way for a newbie like themselves to get started building their own list.

If you try this yourself then keep mind you can charge whatever you like or whatever the market will bear. I might recommend increasing the price or even offering a payment plan, such as $97 for three months.

You might be wondering about saturation and that’s a good point. But the fact is, 95% of people who buy an offer like this never use it. That’s not something I’m happy about, but it is a fact.

And if you do indeed see a bunch of your funnels popping up, you can simply revise your funnel to look different. In fact, you might want to update it every so often anyway, to give it a fresh look and test it to see if you can’t continually increase your conversions.

This is a great way to get started in the online marketing niche. You’re building a list for no cost and making money besides.

And remember that these folks opt into your funnel before they see the white label offer, so they end up being their own testimonial or social proof that it works, making easy sales of the rights for you.