One thing that sets very successful email marketers apart from so-so or unsuccessful ones is the amount of passion they have and are willing to show.
Of course, as I’ve mentioned many times in other episodes, you always want to be building, maintaining, and improving the relationships you have with those who have decided to join your list
I realize that you won’t always have a direct relationship with them in a way that will enable you to put an exact face along with a name, but still you should at least know who your target audience is as far as what makes them follow you in order to hopefully solve whatever problem they might have.
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