I’m a fan of building relationships and making sales through a targeted email list. If you haven’t yet focused on building your own email list, I urge you to do so.
Having a list is extremely important in any market, whether your focus is online or offline. Your email list is your best asset no matter if you sell physical products, digital products, business-to-business items, or services. You can easily double your income by spending more time building and nurturing your email list.
Even so, some marketers balk at the thought of building a list. They’ve heard that it’s less effective than it used to be, and that email marketing is “dead” since deliverability rates are down. Sure, it’s not as easy as it used to be—but it’s all relative. Email marketing is still bound to be the most effective, money-making, and important part of your business.
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