Podcasts are all the rage these days. It’s no wonder—they’re so convenient for people to listen to. There are incredible podcasts on every popular topic under the sun. Think about the podcasts you personally listen to. That’s a great jumping off point for investigating your own strategy.
Do you tend to listen to podcasts for business or for pleasure? Hopefully, you have experience listening to podcasts that are run by people and businesses much like you. Again, that will give you a bit of a head start.
Even if you’ve never personally listened to a podcast in your niche before yourself, all you have to do to see the incredible value podcasts hold for businesses like yours is browse through the iTunes Podcast store. Go ahead and look through now, even if you have previously. Do you see anything that’s similar to your own business?
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