Smart businesses know that it’s important for them to have blog content out in the world these days. They know that their customers expect this of them. Many of them also know that having great content is another way to be found in the search engines. This helps visibility and every other aspect of their business.
The problem is that very few businesses know how to set up their own blogs. And even if they do know how to set up a blog and maybe even how to get started posting on that blog, very few of them know how to optimize it in the right way and how to transform that blog into a real asset.
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