One of the problems with a Facebook Page is that it’s difficult to really get into a good discussion. As you post things throughout the day, the older posts drop off. What’s more, your visitors can’t start discussions. Sure, they can post in the “visitor posts” area, but not very many people will see those posts.
So what do you do when you want to create a good discussion? Simple: you start a secret or closed Facebook group. Once yours is up and running, your users will generate most of the content and the group will take on a life of its own.
Here’s a checklist to get you started…
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