Believe me when I say this—building a list is the most important thing you can do for your business. It doesn’t matter who you are or what your business is, it’s so important to have a way to connect with and contact your audience directly.
There’s a lot of talk and interest in building up Twitter followers and Facebook likes these days. Sometimes, it’s easy to lose sight of your true goals and believe that these are the be-all, end-all in business.
Really, those things should be a means to an end. You should have Twitter followers as a way of connecting with others in your audience and funneling people to your email list. You should work to get Facebook likes as a way of being seen in your niche, building relationships, and… funneling people to your email list.
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