One big key to a profitable list is to increase your open rates for each and every email you send. After all, if people don’t even open your emails, then the rest of your email might as well not even exist. You don’t get clicks, you don’t get conversions, you don’t get sales.
So how do you increase your open rates? By using this checklist the next time you mail your list…
Check The From Field
Lots of folks don’t give too much thought to the “from” field, but it’s important for this reason: if your subscribers don’t recognize the name in the from field, they’re likely to trash your email.
So check these points:
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