Your market is crowded. Everyone and their brother seems to be peddling a solution to your prospects. They have lots of options. And so when they land on your sales page, they’re going to be wondering why they should join your membership site, rather than doing business with your competitor instead.
Tell you what, your prospects aren’t going to spend a whole lot of time coming up with an answer. Don’t make them guess why your site is better than and different from the competitors’ offers. Instead, tell them directly by formulating and showcasing an USP (unique sales proposition).
Let’s walk through the steps of defining your USP…
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