There are plenty of marketers and business owners who employ a “seat of the pants” scheduling style for their social media campaigns. And, not coincidentally, there are also a lot of marketers and small business owners who are sorely disappointed with their social media results.
Point is, if you want to get good results, then you need to plan and schedule your content. That’s what this checklist and set of questions will help you do. Take a look…
What Are Your Social Media Goals?
In order to determine what types of content you’re going to post, you need to first decide on your primary and secondary social media goals. Examples include:
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