Having a great squeeze page can make all the difference for you. The problem is that so many people get this wrong. They either don’t have a squeeze page at all or they have a squeeze page that is so distracting that conversion rates and opt-ins are low.
To wrap your mind around this, consider how many distractions there are for people online. People don’t have to sign up for your list and frankly probably have many reasons why they shouldn’t (not the least of which is that they’re likely on dozens of lists already and their inbox feels nearly saturated). But you really want and need them to sign up for your list.
You know that being on your list is different than being on all the other lists, but they don’t know that yet—they need to be convinced. Think about human psychology. People love getting things for free. They also love feeling like they’re getting away with something—they’re getting an amazing freebie they otherwise would have paid for.
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