11. Suggest a Twist
Since you’re creating evergreen content, you’re mainly sharing “tried and true” information.
However, one trick to impressing your readers is to share a twist on these classic strategies. That is, show your readers a new way of using a tool or idea.
Example: You can tell a list of bodybuilders how to use their barbellset to get a cardio workout (as most bodybuilders move heavy weights very slowly, not for cardio purposes). It’s not a groundbreaking twist, but it’s showing people a way to use their equipment in a new way.
Let me give you another short example…
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