21. Offer a Discount
If you’re selling your own products, then you can easily arrange for a discount for your newsletter subscribers. But even if you’re selling an affiliate offer, you can often arrange a special discount with the vendor, exclusive only to your subscribers.
Note: If you do arrange a discount with a vendor, keep in mind that it’s going to need to be a permanent, ongoing discount. Since this is an evergreen autoresponder series, you can’t offer a “limited time” discount.
Here’s an example…
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