Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let me give some quick keys to using everything we have talked about so far.
- Use appealing titles and draw readers into the content immediately. One of the things that you must do is gain and keep the attention of prospects. The best way to gain attention is use great titles to your articles. What is the ultimate benefit to the reader? Showcase it in the title. Be specific, but believable. Keeping attention means making a promise in the opening paragraph. What about that ultimate benefit are you going to share in the article? Make your most important statements about what is to come in the beginning of your article. And then deliver on what you promise.
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