There are so many wonderful methods of driving traffic out there. A point of confusion for many web marketers is whether they should use free or paid traffic.
Free is great! There are so many wonderful opportunities to promote your business and get traffic to your web properties by using free traffic. I want you to realize, though, that there’s a cost for using “free” methods. You pay with your time, including the fact that free methods can take a lot longer to take hold.
Sometimes, such as with Facebook, you’ll get to choose whether you want to use free traffic, paid traffic, or both. Ideally, you’ll end up using both.
But I’ve been around long enough to know that many people are mostly attracted to the free traffic methods. I understand that, as we all want to get things for free. Also, some of the free traffic methods are completely amazing and can produce even better results than some of the paid methods—you just have to know what to use and when.
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