When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some copywriters and marketers write mostly long copy and others write mostly short copy. Sometimes, it’s a matter of preference.
Most of the time, it’s a matter of doing what’s best for the promotion of a product. In cases where the product is low in price and doesn’t need a lot of explanation, short copy will often suffice. When a product is higher in price or has more complicated benefits and features (or requires a longer period of time to win the reader over) long copy can do well.
I recommend you take your promotions on a case-by-case basis. Do what’s best for your product. Don’t be afraid to test long vs. short copy on the same promotion to determine which will convert best for you.
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