Hey guys, this is Robert Plank. Today, let’s talk about some advanced list building techniques. So you’ve got your autoresponder set up. Maybe you’ve got some follow-ups. You’ve got an opt-in form on a page; maybe it’s in the wrong kind of page; maybe you have it on a sales letter, in which case you should probably take it off. But there are ways to get it right. So if you have an opt-in form on a sales letter you might want to have it on as a squeeze page, so that you get somebody to opt-in for a bribe and then send them to the sales letter. And that way if you have the opt-in page on a separate page than the sales letter, then if you get an affiliate to send traffic your way you can just skip the squeeze page so that he is not working to build your list. Because affiliates hate that; affiliates want to build their own list and then send traffic to your sales letter; and if it makes a sale then they make money, but they don’t want to just send traffic blindly to your newsletter and expect it to pay off in the end.
So how do you build a list? How do you keep your subscribers on your list? And how do you keep coming up with new content? Well, my favorite way of coming up with new content is probably the simplest way possible. You have a newsletter with 7 tips. So you think of a common problem that people have in your niche, and if you can’t think of a problem you go around on forums and you ask your existing lists if they have a problem with something. And you describe 7 ways to tackle a certain problem. Now it might be a 7-step way to get past something or just 7 things that they can do that they can look at all 7 things. If they aren’t doing any of them they just pick one thing out of the 7 and then apply it.
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