Using Content for Maximum Impact
One way to reach deeply into your market and beat your competition is by using content marketing. In this section you’ll use the tips and tricks to wring the most money out of every piece of content you distribute…
Tip #65: Do your keyword research. If you want to use your content to pull traffic in from the search engines, then you’ll need to do your keyword research. That way, you can find out exactly what words your market is already using to search for you… and then you can create content (i.e., articles) that includes those words about two to three times for every 100 words.
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