Hello there. Jason Fladlien here from DailySeminar.com, and we’re going to talk about a very juicy subject: Headlines.
Headlines are so important to effectively communicate your marketing messages. I read a quote one time by David Ogilvy — genius, one of the best ad men of all time. And he said something like this: “Your ad headline is 4/5 of your whole ad,” meaning that if you had to spend a dollar, 80 cents of that is going to the headline. In other words, four out of five people will decide whether or not they’re going to read your article based on the headline alone. I don’t know even know what draws the other 1/5.
Since nobody can respond to an ad that they don’t read, your headline is almost the most important thing. It’s even more important by far than the content in the ad. Now it’s good to get every single thing right, but if you start off wrong, if you do get every single thing right it’s not going to matter anyway.
So headlines are extremely, extremely important.
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