Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let’s take a look at the strategy in a simple one-sentence overview and then I’ll unpack it as a formula with an explanation of its parts…
| Create a limited special offer for partners to promote. |
Let me begin by saying this is not a large-scale, major preparation, months-in-advance promotion like a product launch.
Marie Forleo is an entrepreneur, writer, and speaker who is known for her online course, B-School, a 6-week online course that teaches entrepreneurs how to build and grow successful businesses.
Marie began as a life coach and soon started creating content online, including blog posts, videos, and podcasts. As her following grew, she decided to launch an online course to see what would happen.
In 2010, Marie launched B-School, which quickly became a huge success. The course teaches participants about business strategy, marketing, sales, and more. (Sound familiar?) Marie uses a combination of video lessons, workbooks, and live Q&A sessions to help her students learn and apply the concepts.
According to her website she’s had nearly 80,000 students and charges $2500 per student.
Did you do the math? I did it three times because I couldn’t believe my eyes.
Granted, she probably didn’t charge $2500 in the beginning. But still, if you multiply 80,000 students times $2500 each you get…
…$200,000,000…
…from ONE online course.
…
…
…
Okay, I’m back. I had to recheck my rechecking of the math.
Can you build a course?
Can you market a course?
Because if you can do those two things, then I believe you’ve got a shot at $200,000,000, too.
Marie has turned this single course into an entire career, appearing with Oprah, authoring a best-selling book and doing speaking engagements around the world.
And it all started with some simple content to begin building her audience, selling her course to those first subscribers and followers, collecting the testimonials and repeating the process.
Not to take anything away from Marie and her accomplishments, but if she can do it, then so can you.
Content is something all online marketers need an ample supply of. From blog posts to email autoresponders, social media content, products and more – it’s the one area that many online entrepreneurs seek help with.
The problem with securing help is that ghostwriters can be a budget-buster. Few marketers have the funds it takes to keep a steady stream of content to help them build a list, sell products and bring in traffic.
A great alternative many invest in is called private label rights (PLR). This is content that is ghostwritten, but sold to multiple buyers, so it can be priced at an enormous discount. For example, a 5-page lead magnet might cost $50 or more from a solo freelancer, but only $5 when a PLR version is purchased.
The PLR buyer saves a ton of money and gets great content, and the PLR seller makes more money than if they would have ghostwritten for just one individual, because many people pick up their content.
You’re working hard to gain the trust of your coaching clients. They’re working hard, setting goals, and making plans for the future. You’ll soon learn that most clients will get very discouraged if they don’t see immediate results. What do you do then?
If you’ve read my other products, then you may have come across my 5 Bucks a Day book. This was my first book in the Internet Marketing market and it’s been a wild success. It focuses on completing small projects you know you can complete. These projects earn you passive income that stacks up over time.
I have another book called Week One Profits that’s also designed to help people earn quickly. I’m a fan of long-term profits and building a long-lasting business, but it really can do wonders for your success if you find success quickly. Week One Profits is full of 10 business models your client could be up and earning with in under a week.
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