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SEO Case Study / Blueprint for A New Website

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When Margie started a brand new website with no existing SEO strategy in place, she kept notes of what she did to build the content and use SEO to drive traffic.

I asked her to share the highlights of her notes, offering us key insights into how a brand-new website can be built with SEO in mind for someone who has never done SEO before.

Margie’s target audience is people interested in natural and organic soaps. The website will offer a wide range of handmade soaps made from natural ingredients, with a focus on promoting the benefits of natural skincare.

The goals of her SEO strategy…

  • Increase organic traffic to the website
  • Improve search engine rankings for targeted keywords
  • Increase the visibility of the website in search results
  • Drive more sales through the website

Her SEO Strategy…

1: Conduct keyword research: Identify the keywords and phrases that people are searching for when looking for natural and organic soaps. The research focuses on long-tail keywords and phrases, such as “best natural soap for sensitive skin” or “handmade organic soap for dry skin.”

2: On-page optimization: Optimize for the targeted keywords and phrases. This includes optimizing the title tags, meta descriptions, and header tags on all pages to include the targeted keywords. Additionally, the website content is optimized for the keywords, with a focus on providing valuable information that is relevant to the target audience.

3: Content creation: Regularly publish blog posts and articles that are relevant to the target audience. The content is optimized for the targeted keywords and phrases and provides value to the readers. Examples of content topics include the benefits of natural skincare, the dangers of synthetic ingredients, and the differences between different types of natural soaps.

4: Link building: Focus on building high-quality backlinks from other relevant websites. This is achieved through guest posting, influencer outreach, and other link building strategies.

Margie’s Results

After implementing the above SEO strategy, her website saw the following results within 60 days:

Organic traffic: The website began receiving a trickle of organic traffic by the second week. At the 60-day mark she is receiving several hundred visitors per day as a result of the on-page optimization and content creation efforts.

Search engine rankings: The website is ranking top of the fold for 2 long tail keywords with one long tail keyword in the #1 position, and bottom of the fold for 3 other long tail keywords. She expects this to improve dramatically over the next 3 to 4 months..

Increased visibility: As the website becomes more visible in search engine results, it will help to increase brand awareness and drive more traffic to the site. She is also starting to use social media to create brand awareness by running contests and offering tips and coupons.

More sales: With increased traffic and improved search engine rankings, the website is making its first sales. She is working on optimizing her sales pages to increase these conversions, as well as optimizing landing pages to increase subscribers.

Overall, by implementing a comprehensive SEO strategy, Margie’s new website selling handmade soap is successfully increasing its visibility and driving more sales through search engines.

And that’s for something as ordinary as soap. Just think what you can do with exciting benefit-laden information products if you begin optimizing for SEO.

$13,000 a Month With ZERO Audience

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The person in the case study is in the body-building niche.

And he has ZERO audience apart from a small list which didn’t exist when he started doing this.

In fact, he built the list by using the strategy I’m about to share, so it truly is a zero audience method.

So, he jumped on Instagram and searched for influencers in his niche.

Curious? Keep reading…

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Your List is the Ultimate Form of Traffic

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It all comes back to your list. No matter what you’re doing as far as driving traffic, your ultimate goal should be to get people on your list. When you have a list, it doesn’t matter if Google kicks you to the curb. It doesn’t matter if Twitter or Facebook shut down tomorrow. When you have your own list, you can access it and generate traffic whenever you want to.

If I had to summarize your traffic goals, it would be to foster relationships with the people in your niche and build a huge list you care deeply about. If you do those things, you absolutely will be successful. You will earn money, you will sell products, and you will be able to generate traffic with the push of a button. That’s what people dream about – but you are actually going to do it.

When you create a Facebook page and build it up, that’s not your end goal. When you create a large Facebook group and tons of people join, that’s not your end goal. When you pay for traffic via Adwords or Facebook ads and get a lot of clicks, that’s not your end goal. Your goal is to get people on your list so you can access that traffic whenever you want to and make money whenever you want to.

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Affiliate Marketing Case Study: Building A $1,000 / Month Residual Income In 7 Days

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Meet Sarah. She’s a fitness enthusiast who runs a popular blog that covers various topics related to health and fitness. She’s building a loyal following and a good reputation in the industry, but she isn’t making any money for her efforts.

One morning she is taking her supplements when it occurs to her that this would be something she could promote to her audience. She finds the website, applies to become their newest affiliate and is accepted.

Sarah writes a blog post telling the story of how she began taking these supplements, what they have done for her, and how she wouldn’t be without them. She includes affiliate links in the post which direct readers to the supplement company’s website.

Sarah shares the blog post on her social media channels and sends an email to her mailing list, letting them know about the supplements and the benefits of using them. She includes the affiliate links in all of her promotions.

To sweeten the deal, Sarah offers her followers an exclusive discount code that they can use when they purchase the supplements. The discount code is only available to Sarah’s followers on their first purchase and it’s an offer many of her readers can’t refuse.

Sarah’s affiliate sales start to roll in and she continues to promote and earn commissions.

Now here’s the best part: When a new customer places an order, they have the option of receiving the supplements on a monthly basis at a discount. If they take this option, then Sarah will receive not just a one-time commission, but additional commissions each month on the automatic shipments.

Encouraged by her success, Sarah continues to promote products from the same supplement company. She creates additional blog posts and social media promotions, each time including her affiliate links and exclusive discount codes.

By the end of the first week, Sarah’s earned close to a $1,000 in commissions from the affiliate program. More importantly, many of the orders are set for monthly renewal. And as the next 3 weeks progress, she makes more sales with more automatic renewals.

That’s almost $1000 in commissions the first week, nearly $3,000 in commissions total for the month, and now she has monthly residual commissions of over $1,000 a month.

Of course, Sarah’s ‘overnight’ success wasn’t overnight at all. She’d already been building her blog and her audience for some time and realized it was silly not to start monetizing. If she had begun promoting sooner, when she first started blogging, no doubt she would have begun making money sooner, too.

Her knowledge of her niche and her customers, as well as and her ability to create valuable content that resonates with her followers created a great deal of trust with her readers. She also leveraged the power of social media and email marketing to promote the products and drive sales. Additionally, offering an exclusive discount code helped to incentivize her followers to make purchases through her affiliate links.

It’s important to note that building a $1,000/month residual income through affiliate marketing in one week isn’t typical. It requires a unique combination of industry knowledge, a loyal following, and effective marketing strategies.

If you already have a blog and an email list, then it might be possible. If not, perhaps it’s time to start a blog and list so that you, too, can begin to reap the power of affiliate marketing.

Done for You Strategy

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I heard a statistic the other day that 81% of books bought on Amazon are bought as gifts.

People don’t really want to read for themselves it seems.

As an avid reader, I buy a LOT of books, in fact the bookshelf in my workroom fills almost a whole wall and I’m still running out of space.

So, I find it hard to believe that people don’t want to read for themselves.

But I shouldn’t find it hard to believe because I DO know for a fact that many people don’t want to do anything for themselves – they want it done FOR them.

So…

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