Author Archives: admin

Storyselling: How to Tell a Story in Your Copy

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Do you remember your parents teaching you how to tie your shoes? If so, then there’s a possibility that your parents used a story to teach you this task (“first make a bunny ear, then make another…”).

And if you were one of the lucky ones who learned shoe-tying through a story, then you probably picked up the skill quite fast.

Why? Because stories are memorable. And they’re also great ways to turn a complex task into a simple one.

But stories don’t just work on small children. They also work on your prospects to persuade them to your viewpoint, teach them a valuable lesson or to otherwise make a point.

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Return of the Niche

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Just about any market you choose is going to be crowded. Gone are the days when you could pick even some fairly broad markets and dominate them online. That ship sailed over a quarter of a century ago. Today, you need to focus in on a tight niche if you want your business to survive.

With that in mind, here are five good reasons why you should choose a niche:

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The Value of a Buyer’s List vs. a Freebie List

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What is the lifetime value of everyone on your email list? This might be something you’ve thought about or it might be something you’ve never thought about.

Of course, you always hope that everyone on your list will go on to become a buyer. The fact is that there are some people who are never going to buy from you and might not stay on your list.

They joined your list to get something for free, but maybe found that you’re just not their cup of tea, or they never intended to buy anything for whatever reason, or they’ve moved on from the topic, or something else happened.

Those people are going to unsubscribe from your list or go inactive by not opening your future emails and that shouldn’t shock you. It’s going to happen… period. You shouldn’t be worried or concerned about the people who unsubscribe. It’s just a fact of being an email marketer.

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Daily Use of AI by Six Figure Marketers

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Many of the six figure marketers successfully running a business and using AI are repeatedly asked by others what the best use of it is in their business. The truth is, it’s everything – a little at a time, all day as we complete our workflow.

Yet no one has gone through what a basic daily use of AI looks like – until now. It doesn’t matter what niche or business model you’re in. This strategic plan can work for just about everyone.

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Creating the Perfect Checklist for Project Productivity

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One of the tools that I use which really enables meet to be productive is a set of checklists that I have developed.

I think every important project should have a highly-detailed checklist.  This helps in a variety of ways ranging from helping you to stay on track, preventing overlooked details, energizing you as things are checked off, etc.

The question is:  how do you create the “perfect” checklist? Or any checklist at all for that matter?  I routinely use three stages of development for mine…

Stage One: Objectivize.  It begins very simply with stating the primary object of the project.  In other words, what is it that I want to achieve?

Objective:  Qualify for the Boston Marathon
Objective:  Earn an extra $100,000 this year
Objective:  Teach my daughter to play piano by spring recital

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