Do you remember your parents teaching you how to tie your shoes? If so, then there’s a possibility that your parents used a story to teach you this task (“first make a bunny ear, then make another…”).
And if you were one of the lucky ones who learned shoe-tying through a story, then you probably picked up the skill quite fast.
Why? Because stories are memorable. And they’re also great ways to turn a complex task into a simple one.
But stories don’t just work on small children. They also work on your prospects to persuade them to your viewpoint, teach them a valuable lesson or to otherwise make a point.
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