It happens to the best of us: we have great plans and intentions for growing our businesses and we vow to email our subscribers regularly; but then life and/or business events get in the way and those awesome plans are forgotten or given a lower priority.
With the help of this planner – you will create a process for staying in touch with your email list and you’ll be excited to make offers instead of dreading what to write.
Here is What You Get with the “Subscriber Re-engagement Planner”:
The Step-by-Step Planner Covers:
- Step 1: Renew Your Commitment to Community Building
Instead of seeing your email subscribers as simply a way to make money, think of them as your community, the group of people who look up to you to help them solve a problem.- Exercise: Set your email marketing intention.
- Step 2: Review Your Current Opt-ins
Your free content should naturally lead to your opt-ins, which should naturally lead to your paid offers.- Exercise: Create consistent messaging.
- Step 3: Ask Them What They Want and Need
When in doubt about what your community needs from you, simply ask them.- Exercise: Create a survey.
- Step 4: Get Personal
Let your community get a glimpse behind the curtain and see what’s really going on in your life and/or your business.- Exercise: Write a “Here’s What I’m Up To” email.
- Step 5: Bring Them Back to Your Blog
Driving traffic back to relevant blog posts is a great way to create more engagement, both on your blog post itself as well as on your social media post.- Exercise: Write a “Here’s What’s New” email
- Step 6: Invite Readers to Connect in Different Ways
The more ways you connect with your readers, the more likely they will be to engage with your emails.- Exercise: Optimize and create consistent branding across all your platforms.
- Step 7: Don’t Lose Your Momentum
Relationships take time, nurturing, and caring to develop into something more than pen pal status.- Exercise: Plan your autoresponder sequence.
- Exercise: Plan the frequency of your emails.