As an email marketer, you’re open with your audience, right? You don’t want to be just a faceless, nameless marketer who’s only out to earn a buck. If you want to succeed as an email marketer or use email marketing to boost your business in ways that will surprise and delight you, then you have to care about your audience and make it clear that you care about them.
Show people you care and they’ll care about you and open your emails. All people want is for someone to understand and connect with them. They want someone to help them solve their problems.
You’re a marketer, which means you’re selling people solutions. In your opinion, you have the very best solutions – ones that can really help people. But if they don’t trust you and know that you have their best interests at heart, they won’t give you the time of day. They’ll sign up for your freebie and then disappear, quickly clicking the unsubscribe button.