If you’re going to be successful with social marketing, it’s very important to pay attention to the relationships you build and tend to.
There’s nothing worse than the people who come onto Twitter or Facebook or any social site and then continuously plug whatever it is they’re selling. They don’t even bother to add value—it’s plug, after plug, after plug.
There are others who aren’t quite that bad, but just about. They play at talking to people and connecting, but really they see it as something they half-heartedly attempt. They sort of know they have to do it but are so laser focused on getting their promotion in front of people that everyone can see right through them.
The above examples are what not to do. It might be really tempting to do that… but don’t.
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