You’ve heard it over and over again—it’s important to build relationships as a marketer. The people of your niche should know, like, and trust you.
How do you make that happen? One of the best ways in today’s modern web is to build relationships via social media.
If you think about it, social media is where the people of your niche truly hang out these days. They’re on Facebook and Twitter. They’re pinning things on Pinterest, and uploading photos onto Instagram. They’re checking their LinkedIn account.
What happens if you’re not present in those places?
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