Category Archives: Affiliate Marketing

One of the benefits that brick and mortar retailers have is that customers can come into the store and hold the product in their hands. When someone holds a product, they start imagining what it would be like to own the product. And when they imagine owning the product, it’s just a short leap to buying it. That’s why car dealers are so eager to get prospects in for a test drive.

Of course you don’t have that luxury online… or do you?  Truth is, a well-crafted demo/review video can serve as a virtual “test drive” of the product you’re promoting, which in turn boosts conversions and generates a whole lot of sales. And this checklist shows you how do to it. Take a look…

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The beauty of setting up a blog is that it gives you a great chance to build relationships with your audience, especially with those people who haven’t yet joined your mailing list. But it also gives you an opportunity to promote your affiliate offers in a variety of ways. Take a look at this checklist for ways to maximize your affiliate sales using your blog…

Post Product Reviews and Comparisons

Your audience is looking for someone they can trust to give them the straight scoop on products in your niche. You can become that someone by doing honest product reviews and comparisons.

The components of these articles include:

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In our prior segment, we covered the first 10 tips, here are the remainder.

11.    Be Prepared to Turn Down Offers.

As your affiliate marketing efforts become known and appreciated by your audience, the inevitable will happen. Companies will notice that people do what you say and buy what you recommend.

You may be asked to recommend products in exchange for pay. There is nothing wrong with this—as long as you follow two key “rules”:

•    Let your readers know you are receiving compensation to review the product—not necessarily within each article, but in your general disclaimer page or notice, as “Heidi” does in her Food Doodles blog.

•    Be ruthlessly honest. Never, ever let a generous fee (or free product) make you feel pressured into giving a kinder review than you would if you’d had to purchase it for yourself.

It is your reputation on the line. You will only maintain your celebrity affiliate status if people absolutely know they can depend on you to tell the truth about products, whether you are asked to review them or not.

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