One of the benefits that brick and mortar retailers have is that customers can come into the store and hold the product in their hands. When someone holds a product, they start imagining what it would be like to own the product. And when they imagine owning the product, it’s just a short leap to buying it. That’s why car dealers are so eager to get prospects in for a test drive.
Of course you don’t have that luxury online… or do you? Truth is, a well-crafted demo/review video can serve as a virtual “test drive” of the product you’re promoting, which in turn boosts conversions and generates a whole lot of sales. And this checklist shows you how do to it. Take a look…
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