Category Archives: Coaching

Your Coaching Sales Page

It’s very important to pay close attention to your coaching sales page. Coaching is typically a higher end service – perhaps higher end than you’re used to. That means it can pay off to spend more time and care on crafting the sales letter.

Of course, that’s not a universal rule or anything like that. There are certainly those well-known coaches who could put up nothing but a buy button and instantly sell out of all their coaching spots.

Why is that the case? Well, it’s generally a matter of reputation and relationships. If you have a stellar reputation in your niche and you have really solid relationships with the people of your niche then the chances are good you can get away with a bare bones sales page.

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Evaluating Your Prospective Coach

Coaching design and flat design illustration conceptsThings are really, really about to change for you. You’re excited and pumped up. You’ve never been as sure as you are right now that you’re on the right path. You’ve made a huge decision—you’re going to hire a coach to help you in business.

It’s funny, before people decide that they need a coach to help them in business, they seem to be cynical about the idea. They either think that those who hire a coach just can’t hack it on their own, or they think that it’s not worth hiring a coach until you’re at a specific level in business.

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Do You Need a Coach?

learning concept with education elementsWorking online with your own business is fantastic. You get to do what you want, when you want to do it.

It’s great… until reality sets in. You’re on your own, truly. You are responsible for your failures. You’re responsible for your procrastination, lack of progress, and all the things that have gone wrong in your business.

Ugh. That’s pretty discouraging. Sure, you have your great moments in business and you wouldn’t trade it for anything else. You don’t want to work for anyone else, build anyone else’s business, or play by anyone else’s rules.

But, you feel so alone. Even if you’re a total introvert, it’s difficult to not feel like you’re off in the wilderness with no one to call for help.

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Different Types of Coaching

coaching - file cabinet labelThere are a variety of formats you can use for coaching your own clients… or that you can take advantage of yourself.

One-on-one coaching is actually preferred and ideal for a number of reasons.

This allows you to work very closely with one person at a time. You can really get to the heart of what they need and want so you can be as effective for them as possible.

You can offer this form of coaching either in person or online— it’s very adaptable. You can even offer a combination in between. In fact, some coaches offer online coaching and work with people from all over the world. The distance doesn’t matter much at all, as long as you adhere to best practices for business coaching. Don’t let the fact that you can’t or don’t want to meet in person hold you back.

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Becoming a Coach

Coaching is extremely exciting. You’re at the point where you’re ready to offer more. You’re ready to change lives—your own life as well as the lives of others.

Sometimes, it can be difficult to get into the mindset of a coach. At this point, you’ve possibly been the one being coached, not the other way around. It really is a mindset switch. Are you really ready to lead other people? I think you’re ready— you just have to convince yourself of that. Continue Reading (only available for IMIT members)