It’s very important to pay close attention to your coaching sales page. Coaching is typically a higher end service – perhaps higher end than you’re used to. That means it can pay off to spend more time and care on crafting the sales letter.
Of course, that’s not a universal rule or anything like that. There are certainly those well-known coaches who could put up nothing but a buy button and instantly sell out of all their coaching spots.
Why is that the case? Well, it’s generally a matter of reputation and relationships. If you have a stellar reputation in your niche and you have really solid relationships with the people of your niche then the chances are good you can get away with a bare bones sales page.
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