Category Archives: Copywriting

People want to know more about the products they are thinking about buying. They don’t want to buy blindly, especially not in today’s day and age. Gone are the days when people only had access to items in their local stores. They really didn’t need to read reviews because there weren’t any other choices – they had to go with what was there.

That’s not the case these days. Today, people can buy whatever they want online. It doesn’t matter if they live across the country or even across the world– they can access the exact products they want.

This gives people many more choices. It’s a wonderful thing, although it does have its downsides. For one thing, there are so many choices that it can be hard to make a decision. Should you buy this thing or that thing? Would this product serve your purposes better or would a different product serve your purposes better?

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Hey guys, Robert Plank here with a copywriting lightning round.

Right now I’m assuming that you already have at least one sales letter, that you already know at least some basic copywriting, or have access to somebody who does.  I’m going to be offering a bunch of quick copywriting opinions.  I’m not going to teach you how to write copywriting from scratch.  I’m just going to give you a few quick answers to some very clichéd, very common copywriting problems so here we go.  Let’s get started.

Question 1:  Should I show the price on my sales letter?  Yes.  Many sales letters leave out the price and require you to click over the order button and go to the order form to see the price.  But I say just show it.  Many people will feel like they’re locked into that price and that it can’t go up; and if you hide the price and click over to it and they click back, it’s just a confusing thing to do.

So the order process needs to show the price before they click over, and once they do click over, it needs to be as easy as possible.  So never have more than five to six fields to fill in.  I hate when the order forms ask for the first name, last name, middle initial, physical address, phone number — all your information before they even take your credit card.

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to be discussing with you one-time offer strategies.  And really honestly you have to be using one-time offers if you want to make the most amount of money.  It’s simply buyer psychology.  That’s what it all breaks down to.

The best people to sell something to are people who have already bought something from you for a couple of reasons.  One, they’re super highly qualified.  You know that they’re interested in X because they just bought X.  So anything that you can offer to them, a more in-depth version of X or a complimentary offer to X is going to be highly responsive for them because they are super qualified.

And secondly, they have the ability to buy things on the internet, which is huge.  A lot of people don’t have credit cards, they’re based in Bangladesh and they can’t use PayPal, and all this other stuff which stops them from buying.  But if somebody’s bought from you it means they have the ability to buy and it also means that they have the disposable income to purchase.

And the third thing is they’ve already purchased.  And so they’ve already committed to a yes decision to take you up on your offer so it’s not very hard to tap right into that psychology when they’re in a yes state of mind and hit them again right away with another offer.  So they convert very well.

Think about it.  It’s going to take the same amount of work to get the traffic to your page, so why squander all that work.  You could stick a one-time offer, which only takes a couple minutes using some of the strategies I’m going to show you, and you’re not going to waste any of that traffic.  You’re going to get the most out of that traffic as possible.  And some people want more, and if you don’t give them more they’re going to get it from somewhere else anyway.

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