Category Archives: Copywriting

Using Bonuses Effectively

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As a copywriter and marketer, you’ll always looking for ways to increase your conversion rates. If people are leaving your page and not buying, you want to know why. How can you get them off the fence and to that buy button?

Ideally, you’ll have a strong offer that will sway them. They’ll know right away that what you’re offering is right for them. Even more ideally, your offer will be so incredible that the price you’re offering it at will seem like a steal of a deal.

Sometimes, though, that’s just not enough. There are so many distracting offers out there vying for people’s attention and their wallets. Not to mention the distractions of the world—it can seem next to impossible to mesmerize them long enough to get them to buy.

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The Story

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We all love a good story. It seems to be something that’s just part of human nature. We find stories interesting, no matter where we hear them. Some of the stories are more interesting and riveting than others, of course.

Think about when you’re most likely to pay attention to a story. You’ll usually pay attention to a story that relates to you or something you’re typically interested in. You’ll pay attention to a story that is suspenseful in some way and that awakens your emotions.

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Sales Psychology

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Why is Psychology Important to Sales Success?

  • There are four basic psychological reasons prospects are motivated to purchase a good or service
    • Justification
    • Emotional Needs
    • Relationship
    • The Experience

Utilizing Psychological Biases in Your Sales Techniques

  • The ten most common psychological biases are:
    • Hyperbolic Discounting
    • The Bandwagon Effect
    • The Ambiguity Effect
    • The Decoy Effect
    • The Anchor Effect
    • The Rhyme-as-Reason Effect
    • The IKEA Effect
    • The Illusory Truth Effect
    • The Peak-End Rule
    • Loss Aversion

Learn about all this and more in today’s bonus report.

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Video Sales Letters

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Sometimes, you really have to shake things up to make more sales in online marketing. You don’t want to always do the same thing everyone else is doing.

That can be scary, to be sure. We all get into a pattern we’re used to and familiar with. Stepping outside of that can seem nothing short of horrifying. It’s much more comfortable to just keep doing the same old, same old.

There’s one way you can spruce up your sales letters without stepping too far outside of your comfort zone, however. Hopefully this won’t seem too scary at all. I’ve personally had good results from this method, and it’s something I might do even more of in the future.

This ‘out of the box’ way to spruce up your sales letters is to create video sales letters.

Not sure you can create video? You can. Not sure a video sales letter will convert? It absolutely can.

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