Category Archives: Email Marketing

How to Presell in an Email

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Have you ever wondered how some marketers manage to get people convinced to buy their products before their customers even read their sales page? They get people so pumped up and ready that it becomes no question at all that people are going to hit that buy button.

And it doesn’t just happen for those who are marketing their own products. There’s a certain amount of magic some marketers are able to work when they’re promoting products as an affiliate as well. They’re able to convince their readers to hit that buy button for products they’re promoting for other product creators.

It’s easy to feel like the people who can convince people to buy without even reading the sales page are just special or have some sort of out-of-this-world talent and skill. But that’s not the case at all. The only thing that separates someone who makes a lot of sales online and someone who doesn’t is know-how. In this case, we’re talking about knowing how to presell in an email.

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How to Reactivate a Dead Customer List

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So the situation is that you built up some kind of mailing list from your buyers, but you let it go for too long. You forgot about that list; you stopped marketing to them; or maybe you just were working on other stuff. But whatever happened, you went for too long without e-mailing them. If you go for more than a month without mailing people, it really hurts you. They’re really going to drop off, which is why I don’t really recommend marketing to multiple niches; because if you have all of your products and all your sub-lists in similar niches, then you can broadcast your launches and your blog posts and stuff to everybody. And for when you don’t do that, you can build up a few follow-ups. But if you’re in totally different niches, you have to run over to this list and run over to that list. It really sucks.

So my point of view is that if you go for more than a month without mailing, it really hurts you. If you go three months or more without mailing, then at least 25 percent of those people are just gone forever. And if you go for more than six months, at least 50 percent are gone forever. And if you go further than that, it just gets more and more. I’d say after maybe a year — maybe even nine months — nine months to a year, then they are almost all completely worthless.

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Passionate Email Marketing

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One thing that sets very successful email marketers apart from so-so or unsuccessful ones is the amount of passion they have and are willing to show.

Of course, as I’ve mentioned many times in other episodes, you always want to be building, maintaining, and improving the relationships you have with those who have decided to join your list

I realize that you won’t always have a direct relationship with them in a way that will enable you to put an exact face along with a name, but still you should at least know who your target audience is as far as what makes them follow you in order to hopefully solve whatever problem they might have.

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4-Part Email Series Template Set for Getting Sales

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Heads up – sending out a single email pitching a product isn’t going to get very good results. This is especially true if you’re sending this email out to a list of subscribers who don’t yet know, like and trust you.

The solution? Send out a multi-part series that not only builds relationships but generates sales. And that’s exactly what this four-part series does for you! You’ll get four template emails that you can use in any niche to start getting better results!

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List Building, Branding, and Giving People a Reason to Sign Up

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Building your list is a very vital part of growing a thriving business online. Your list is the number one key thing you should focus on to grow your business– period. It doesn’t matter which business or niche you’re in specifically, every business can benefit from having a list. This is something you should start building from your very first day as an online marketer.

For one thing, having a list is Google proof… and every-other-site–proof as well. It doesn’t matter if Google goes poof tomorrow, or the same thing happens to Facebook and Twitter. You will still have your list – something you own.

You are going to use proven traffic sources, such as Google and social media sites, as ways to drive traffic to your list. Your list is your top goal and it’s what’s going to help you earn a great deal of money in your business.

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