Category Archives: Email Marketing

Writing High-Converting Squeeze Page Copy

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Having a great squeeze page can make all the difference for you. The problem is that so many people get this wrong. They either don’t have a squeeze page at all or they have a squeeze page that is so distracting that conversion rates and opt-ins are low.

To wrap your mind around this, consider how many distractions there are for people online. People don’t have to sign up for your list and frankly probably have many reasons why they shouldn’t (not the least of which is that they’re likely on dozens of lists already and their inbox feels nearly saturated). But you really want and need them to sign up for your list.

You know that being on your list is different than being on all the other lists, but they don’t know that yet—they need to be convinced. Think about human psychology. People love getting things for free. They also love feeling like they’re getting away with something—they’re getting an amazing freebie they otherwise would have paid for.

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What Will You Sell to Your List?

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Remember that it’s a good idea to have a great plan to follow before you get started in email marketing—but, it’s never too late. Hopefully, your plan so far also includes what you’re going to sell to people once they’re on your list.

If you don’t sell something or promote something, then you’re not going to make money. That might seem like a silly thing to point out, but it’s incredible how many marketers and people who want to start their own small business don’t have anything out there to sell at all.

Your list is interested in what you have to offer… you just have to take the plunge and offer it. They want information from you but they also want advice on what to buy. And because they’ll have come to really like you and what you have to offer, they’ll want to buy your products specifically.

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Tiny List, Big Profits

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An Interview With Jason Fladlien and Robert Plank

ROBERT:      Hello, dudes and dudettes. This is Robert Plank here from EmailMarketingOnCrack.com, here with little Jason — not big Jason but little Jason Fladlien. That sounds like you have a son also named Jason Fladlien. We’re not talking about big Jason Henderson. We’re talking about little Jason Fladlien, the savviest marketer in East Ranch Iowa.

So he’s going to talk to us about having a tiny list, big profits. His URL, if you want to check it out, which you definitely should, is GaryHalbertSwipeFile.com. So what’s up today, Jason? What’s the haps?

JASON:         The haps is that things are rolling out really good. Money’s coming in, and I’m happy.

ROBERT:       Bling, bling, right? You’re like “No, not even a little bit.” Would you say you have a tiny list or a big list?

JASON:         Yeah, I do have a tiny list.

ROBERT:       You have a tiny list. And would you say you have small profits or big profits?

JASON:         I have pretty good profits considering the size of my list.

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Using Popups to Build a List

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Ugh, you’re tired of seeing the same old, same old opt-in forms around your niche, right? At this point, you’re practically blind to them. You don’t even see them as you’re scrolling through a blog post or something like that— they may as well not even be there.

Oops…maybe you just had a revelation reading that. Maybe you realized that this is exactly what your audience is thinking right now.

Do they even see the opt-in forms you’ve worked so hard to put on your blogs and squeeze pages?

Maybe they don’t.

The fact is that they see the same forms all over the place. People are inundated with opt-in forms. They’ve signed up for so many lists and seen so many offers for “free” things that they’re jaded.

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The Structure of a Marketing Email

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Have you ever received an email from a marketer that was just so fantastic that you almost wanted to print it out and frame it? Maybe you thought that there was no way you could write anything that was even close to as fantastic as that.

What sets those really great email marketers apart from you? Why are they able to write such great, highly effective emails while you feel like you can’t do the same?

Part of it is time and experience, yes. The more you write, the better you’ll get. You’ll start to learn the ins and outs of your niche and what it takes to get the sale.

But there’s no reason to wait around for years and years until you can acquire that skill. There’s no reason to leave money on the table right now. You can decide to become a better email marketer today. You can decide that you’re going to make more sales and be more effective as an email marketer all around, today.

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